OUR STORY
There is something in the nature of tea that leads us into a world of quiet contemplation. – Lin Yutang
Newby is the world’s most awarded luxury tea brand. Newby was founded in London at the turn of the millennium with a clear mission - to reintroduce quality tea and revive the world’s love for it.
As a company we refuse to use anything but the very best. The tea leaves used are among the finest available. Only first and second flush leaves, those picked in prime season from March to July go into Newby products.
Newby teas are renowned for uncompromising flavour that mirrors the character of their source. Tea is shipped directly to our unique, state-of-the-art preservation, storage, blending and packing facility in India. A facility which is strategically located in the heart of all the fine tea-growing regions of the world thus reducing transit time to preserve quality.
No other tea brand, locally or internationally, has the same rigorous standards, placing Newby at the forefront of the luxury tea industry.
Dedicated tea tasters’ trial thousands of cups before selecting bespoke blends. Newby’s fine teas and tisanes can be found in five-star hotels, Michelin-starred restaurants, high-end stores and esteemed heritage venues globally.
Newby prides itself on delivering a luxury brand and the best teas available globally. Fulfilled only owing to a devoted and discerning process from field to cup which we like to call, ‘the craft of fine tea.’
Newby is committed to the preservation of not only the character of tea itself, but also its history and culture.
In 2011 our Chairman set himself the task of acquiring the world’s greatest collection of teawares to record and preserve tea cultures of the past. The Chitra Collection is the world’s largest privately-owned collection of historic tea wares which totals almost 2000 objects.
The company is substantially owned by the N. Sethia Foundation
The N. Sethia Foundation is a UK registered charity founded by our Chairman, Mr N. Sethia in 1995, which supports medical research, education of underprivileged children, preservation of culture, youth activities and disaster relief.