Newby is proud to be revealed as a Forbes Travel Guide Brand Official. As a Brand Official, Newby sits alongside Nespresso and Moët & Chandon, representing the highest level of product and service within the luxury hospitality industry. 

Forbes Travel Guide is the only global rating system for luxury hotels, restaurants and spas to help discerning travelers select the world’s best luxury experiences. No other tea brand has the same rigorous standards for quality, placing Newby at the forefront of the luxury tea industry and considered best-in-class by Forbes Travel Guide.

“In choosing Brand Officials, we look for companies that offer products or services designed to enhance the guest experience and are the best in their specific category,” says Micarl Hill, Executive Vice President, Brand Development, Forbes Travel Guide.

As the global authority of luxury hospitality, Forbes Travel Guide has been approached for years by hotels, restaurants and spas for advice on which products or services the organization recommends. The company decided to launch its Brand Officials program in 2016 to help steer properties toward superior quality vendors.


Brand Officials are featured on ForbesTravelGuide.com