We were thrilled to partner with Molton Brown this month for the launch of their exquisite new fragrance collection. Newby teas accompanied an illuminating journey during their pop-up in London which helped guests connect to their perfect perfume with an innovative personality profiling tool.

Newby Ginger and Lemon,  Jasmine Princess and Lavender loose leaf tisanes mirrored the ingredients of the new fragrances and were served during sensory workshops which allowed guests to closely connect with the 27 evocative new scents.



The fragrances are designed to uniquely touch the senses and soul and received no panel testing prior to creation - a rare phenomenon in the industry. The scents are the work of 10 visionary perfumers from a variety of ages, backgrounds and experiences.

Featuring iconic packaging by renowned designer Vincent Villeger, the collections’ bold aesthetic is handmade by artisans in England. Shop the collection.