Newby design recognised by the Pentawards
Now in its 9th year, the annual Pentawards recognises some of the best and most original work in the field of product packaging design. On Saturday night, 26th Sep, the Pentawards ceremony took place at the RIBA building in London’s West End, and saw hundreds of members of this creative community come together to celebrate their efforts over the previous year.
Newby has long been home to an in-house design team, who create the majority of the packaging which keeps our teas in fine condition while looking beautiful! We are proud to announce that Newby was awarded two trophies at this year’s Pentawards: a Silver award for our Silken Pyramids packaging in the beverages category, and a Silver award in the luxury category for our Zodiac Collection.
This pair of highly decorative collections are just two of the many lines our team has worked on since 2014, with new additions like our Sushi Tea range and festive gift packs also completed.
Newby Marketing Manager Gwen Hustwit, Designer Diana Greiser and Shraddha Sethia from the Digital Marketing team were present at the ceremony to receive the awards. After the show, Gwen commented how nice it was to see the efforts of the design team recognised in front of an audience of industry professionals. “I was present at The Pentawards in Tokyo last year, when Newby won a Bronze award for the Gourmet Collection. It’s lovely to see the Pentawards arrive in Newby’s home town, and to win a further two awards this year. Our team works incredibly hard to produce high-quality designs which are aesthetic and functional while remaining on-brand, often to tight deadlines.
Good visual communication of the Newby brand through our packaging is vital in establishing our identity globally. Receiving accolades like this, and having their work showcased in front of so many talented designers from across the world, is great testament to their skill and efforts, so I’m very happy!”
We’re proud of both our Silken Pyramids range and the Zodiac Collection, and each has a dozen fine teas and tisanes to discover. As well as being available individually, there are beautifully presented gift sets which present these packs and caddies in captivating style.
Why not have a look at these award-winning tea collections today?